How to disrupt and dominate a red ocean market
Published in
10 min readMay 11, 2021
Blue Oceans Are A Thing of the Past
Business leaders dream of what is now a nearly mythical space: a “blue ocean” market, the term Renee Mauborgne and W. Chan Kim coined to denote unexplored and uncontested markets in their 2004 bestselling book Blue Ocean Strategy.
