Sentiment Analysis and Employee Engagement: How Companies can Leverage AI?
Artificial Intelligence is one of the most innovative technological breakthroughs of the modern times. From daily lives to corporate cultures, everything is being impacted by the novel technology. Artificial Intelligence (AI) strategically improves business processes by giving managers the power to analyze a vast amount of valuable data derived from customers as well as employees.
When it comes to human resources, AI is particularly solving one of the greatest issues managers have been facing for many years- to improve employee engagement and retention rates.
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The Looming Engagement Crisis across Industries
AI has the potential to give managers the power to make a better workplace, where employees don’t feel distracted or dissatisfied with their job roles.
At present, organizations are increasingly moving towards AI technology to enhance employee engagement within the workplaces. From onboarding to collaboration, training to information sharing, AI is changing the way human resource department functions to keep employees satisfied.
And in a way, AI is helping organizations deal with several critical crises through innovative use cases and applications.
Impact of AI on Boosting Engagement
Corporate organizations have been dealing with the problem of dissatisfaction and non-engaged workers for a long time. Often, corporate appraisal and feedback process are long, asking managers for feedback on employee’s performance, annually.
In a dynamic work environment where every employee is seeking purpose and growth opportunities, such obsolete practices lead to a feeling of discontent among the workforce. Non-satisfied work is often not engaged and committed to their jobs, like they should, leading to a dip in productivity and efficiency.
Artificial Intelligence can be used to identify instances of dissatisfaction among the workforce through a unique sentiment analysis solution. With the help of artificial intelligence, organizations can understand how an employee is feeling about developments within the office- the way his/her boss behaves, the work environment, relationship with his/her colleagues and lot more.
Artificial Intelligence-powered sentiment analysis can analyze vast amounts of unstructured employee data to derive meaningful insights about overall employee engagement.
Sentiment Analysis in Modern Corporate Environment
Sentiment analysis is a unique concept that derives useful insights about employee’s mindset and thoughts by analyzing how he/she is communicating within the office environment. By keeping a close eye on his/her language, tone, and interests in communication via email and other channels, sentiment analysis can understand if he/she is happy or dissatisfied with what he is doing in a company.
Language is how a person expresses his/her thoughts to others. Using sentiment analysis, companies can mine the underlying data in every sentence, interaction and correspondence for own benefit.
Sentiment analysis allows companies to analyze large amounts of textual data and categorize the same based on the sentiment or attitude in which it has been created. By using the structured data, organizations can gauge the mood of the employees within a department, office or location and create meaningful solutions that boost employee engagement.
Discover how AI can boost employee engagement through sentiment analysis
How Sentiment Analysis works?
Sentiment Analysis blends natural language processing with machine learning and AI to offer meaningful insights from how an employee is responding to conversations. Making use of machine learning algorithms, a system is train to identify words that might be negative or problematic.
Vast amount of data is then analyzed to see if employees are concerned about a specific aspect of their work environment or job. Using a mix of survey responses and emails, sentiment analysis discovers areas that might need intervention by a human HR manager.
Real-world Applications of AI-powered Sentiment Analysis Models
Sentiment analysis has a variety of applications and implications in the modern corporate environment. In fact, there are more than a few ways to employ sentiment analysis techniques to gauge how employees feel about their jobs and workplace. Here are a few real-life use cases to leverage the power of sentiment analysis for building a better workplace:
Using sentiment analysis for analyzing emails
This is one of the most common ways of implementing sentiment analysis within office cultures. Sentiment analysis tools can be programmed to determine how engaged employees remain throughout the day. By identifying exact words and phrases, email-based sentiment analysis tool can help infer insights based on departmental level or individual level. Such insightful data can then be used to address specific issues or introduce organization-wide changes to improve the culture.
Gauging Intent from Comments on Public Platforms
A great way to utilize sentiment analysis technology is to take insights from the feedback and comments posted by employees on the company’s public platforms, inter* net or performance review platforms. The data related to social commentary can be analyzed by machine learning tools to understand the basic sentiment and mood of the employees.
Sentiment analysis can categorize comments by identifying negative issues or positive ones to create a general idea about how engaged and satisfied employees are on the job.
Analyzing Employee Feedback
It is a common practice among companies to gather employee feedback on various aspects like work culture, office environment, colleague relationships and what they feel while working. This system of listening to the employees is often not backed by meaningful decision making as companies lack the technologies to analyze the vast amount of unstructured data.
With the help of sentiment analysis tools, companies can actually derive useful insights from the survey data and feedback received by the employees. The text analysis platforms powered by natural language processing, machine learning and artificial intelligence gives useful information about the employee sentiment and engagement.
What Difference does Artificial Intelligence Make in Corporate Organizations?
Artificial intelligence-powered sentiment analysis tools can serve as a potent solution to the problem of deteriorating employee engagement metrics. Here are a few ways how sentiment analysis powered by AI is helping corporate organizations improve employee engagement
Identifying Smart Trends
Sentiment analysis algorithms analyze vast amounts of employee survey data and qualitative feedback to offer actionable insights on how to engage employees. Not only this provides a holistic picture of engagement levels, it helps the management in evaluating and rolling out changes based on the employee aspirations.
Such deep analytics capabilities help organizations understand large scale trends that can enable organizations to make concrete changes to the overall employee engagement, learning and development and other HR policies.
Employee Empowerment
Sentiment analysis can empower employees like never before. When an organization takes advantage of artificial intelligence to listen and understand how employees feel about everything inside the office, it leads to the development of positive work culture. Management teams and HR desks make an effort to change the things that create dissatisfaction, which in turn make employees feel that their opinion, however subtle, is heard, appreciated and worked upon. This gives employees more confidence to speak out and be a part of the change, giving them a sense of empowerment.
The data-based analytics powered by sentiment analysis is paving way for a better work environment where employees can make a real difference by voicing their opinions, which in turn gets heard by the management team.
Wrapping Up
Artificial Intelligence is a truly revolutionizing force that can change the way everyone works. While for the organizations, this means a better understanding of their workforce, for the employees it means higher satisfaction levels and a feeling of fulfillment. Just like a mutually dependent relationship, this synergy created by sentiment analysis is beneficial for all the stakeholders, employees, management as well as the end clients- as satisfied employees lead to better services.
If you are eager to explore the advantages of sentiment analysis tools for your organization, you should get in touch with an artificial intelligence development company, today. A professional AI development company can help you deploy sentiment analysis tools that will help you analyze data and derive meaningful insights for higher engagement.
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